Comments on: Accessible All the Time

By: A New Business Model, for Content That Grows, Connects and Augments

A New Business Model, for Content That Grows, Connects and Augments — Wed, 17 Jun 2009 21:24:01 +0000

[...] Now in the Everyday Life marketing landscape the goal is to connect and share values with the participant. Constraints on time creates a problem, best articulated by Amanda Mooney back in January: [...]

By: Attention and Youth 02 March 09 | mobileYouth - youth marketing mobile culture research

Mon, 02 Mar 2009 09:52:25 +0000

[...] * Reaching Millennials With Mobile Media (Millennial Marketing) * Accessible All the Time (180360720) * Riding the waves of attention towards new revenues (Media Futurist) * And the Most Influential [...]

By: Attention and Youth 02 Feb 09 | mobileYouth - youth marketing mobile culture research

Mon, 02 Feb 2009 09:56:43 +0000

[...] Is For Connectedly Sharing Better – The Advertising Myth (Crackunit.com) * Accessible All the Time (180360720) * Riding the waves of attention towards new revenues (MediaFuturist) * And the Most Influential [...]

By: helgetenno

helgetenno — Sun, 25 Jan 2009 07:20:45 +0000

Hi Amanda, thanks for adding your thoughts to the post.
I think we are both talking about solutions to the same problem.

One is most certainly that internally companies need to invest time in accessibility, your “time slot” reference is excellent. There has to be people actively participating at the other end of the line, not just a “wall”.

But at the same time I’m trying to connect this to a larger concept I’m talking about a lot on this blog, and that is the opportunities for the media channels – their need to look outside the banner comfort zone, and explore other products and opportunities.

And in that case accessibility doesn’t only have to be on social media, marketers need to find their “best format” for “accessibility”.

Jaap Favier of Forrester said that the future success stories (media channels) are the ones who will be able to facilitate an arena for marketers to connect with their participants. I’m trying to sow some seed in that regard.

Again, thanks for contributing, and adding more value to the post.
Helge

By: Amanda Mooney

Amanda Mooney — Sun, 25 Jan 2009 03:59:23 +0000

Hey Helge- thanks for checking out my thoughts in the interview with Ruby P. I think this is less about “new products for advertisers” and more of an internal issue. Brands budget for Q1, Q2, campaign X, etc… But we don’t think this way as the public. Think about how bazaar it would be if we had friendships based on limited time slots. We’d switch friends pretty quickly. Anyway, great connecting with you. Looking forward to following your posts.