May 14, 2008
Prototyping Services with storytelling
Bil Moggridge, holding a keynote at the danish CIID conference Service Design Symposium emphasizes that:
”But when you put all these things together, with elements from architecture, physical design, electronic technology from software, how do you actually prototype and idea for a service, and it seems that really, it’s about storytelling, it’s about narrative.”
Via Experentia.


































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