http://www.180360720.no/index.php/archive/the-brand-molecule-concept/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.180360720.no/index.php/archive/the-brand-molecule-concept/comment-page-1/#comment-2322 Andreas Wed, 01 Dec 2010 12:36:51 +0000 http://www.180360720.no/?p=481#comment-2322 A little late to the party perhaps but I too have been inspired by Grant's brand molecules. So much so, in fact, that I based part of a recent excursion into the topic of "Brand Strategy by Design" on the idea. I thought you might find it interesting: http://bit.ly/cYs0ls. A little late to the party perhaps but I too have been inspired by Grant’s brand molecules. So much so, in fact, that I based part of a recent excursion into the topic of “Brand Strategy by Design” on the idea. I thought you might find it interesting: http://bit.ly/cYs0ls.

]]> http://www.180360720.no/index.php/archive/the-brand-molecule-concept/comment-page-1/#comment-784 Marketing is more than just storytelling Tue, 14 Oct 2008 19:55:59 +0000 http://www.180360720.no/?p=481#comment-784 [...] to Stephen King and John Grant, a brand is shaped on the basis of all interactions between it and the participant. The [...] [...] to Stephen King and John Grant, a brand is shaped on the basis of all interactions between it and the participant. The [...]

]]> http://www.180360720.no/index.php/archive/the-brand-molecule-concept/comment-page-1/#comment-758 admin Thu, 18 Sep 2008 05:32:12 +0000 http://www.180360720.no/?p=481#comment-758 OK:o) Dion, I will correct it :o) But, how can John be any better? OK:o) Dion, I will correct it :o) But, how can John be any better?

]]> http://www.180360720.no/index.php/archive/the-brand-molecule-concept/comment-page-1/#comment-757 Dion Hughes Thu, 18 Sep 2008 02:44:05 +0000 http://www.180360720.no/?p=481#comment-757 Helge, thanks for the mention. Just so I don't get John Grant arriving on my doorstep threatening to strangle me, the quote you've used in your cool slide is not from John's book, it's from me. Brand Innovation Manifesto is filled with much, much better. Helge, thanks for the mention. Just so I don’t get John Grant arriving on my doorstep threatening to strangle me, the quote you’ve used in your cool slide is not from John’s book, it’s from me. Brand Innovation Manifesto is filled with much, much better.

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