Comments on: The third installment: From destination to integration http://www.180360720.no/index.php/archive/the-third-installment-from-destination-to-integration/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom http://www.180360720.no/index.php/archive/the-third-installment-from-destination-to-integration/comment-page-1/#comment-2259 Tom Sat, 03 Jul 2010 17:16:51 +0000 http://www.180360720.no/?p=3235#comment-2259 Interesting perspective. There's no doubt that certain physical forms of communicating have been or will be transformed by 'digital'. Likewise most individual's have a digital identity no matter if they want one or not. Whether this marks a shift in perception to a fourth or fifth dimension I doubt it. Fundamentally digital is a measured way of interacting with goods and services. The paradigm has moved away from Company X telling the consumer to buy, to a situation where Company X has to listen to why the consumer is buying a brand. In that respect how the consumer interacts with a digital brand has changed. Interesting perspective. There’s no doubt that certain physical forms of communicating have been or will be transformed by ‘digital’. Likewise most individual’s have a digital identity no matter if they want one or not.

Whether this marks a shift in perception to a fourth or fifth dimension I doubt it.

Fundamentally digital is a measured way of interacting with goods and services. The paradigm has moved away from Company X telling the consumer to buy, to a situation where Company X has to listen to why the consumer is buying a brand.

In that respect how the consumer interacts with a digital brand has changed.

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