Your answer here, and your “Context” slide show at http://www.slideshare.net/helgetenno/context-marketing-arenas-utilities-and-the-convergence-of-them?src=embed will be helpful as we attempt to get the right mindset to transform a traditional media company into a C3 – Complete Community Connection.

As I have noted recently, it is very hard to reduce the emotional attachment those who work in media companies have to their products and companies, and to replace that with an emotional attachment to context, conversation and relationship.

I appreciate your work.

Chuck