What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day Life?
The five ideas / suggestions presented are the following:
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1. Marketing online has to impact how people feel about the brand. (it’s about ideas, not technology).
2. Build direct relations.
3. Be a conscious and active part of the every day life ecosystem – from at home, and out there, to in store.
4. It’s about them, not you – create contextual value.
5. Confusing social media with media.
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View more documents from Helge Tennø.
It’s title and content is strongly influenced by the Brand Building in a Recession lecture by Richard Murray at D&AD earlier this year. A much recommended video.
Brand building in a recession: Richard Murray from D&AD on Vimeo.
Hey Helge – just to point out that’s a quote from me on slide 50…
:)
Hi Robin
Sorry about that, I’ve uploaded a new version with your name added as source on page 50.
Thanks for letting me know.
Best
Helge