Comments on: Why being first became even more important http://www.180360720.no/index.php/archive/why-being-first-became-even-more-important/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: helgetenno http://www.180360720.no/index.php/archive/why-being-first-became-even-more-important/comment-page-1/#comment-1218 helgetenno Wed, 01 Apr 2009 03:22:40 +0000 http://www.180360720.no/?p=1254#comment-1218 Brilliant stuff David. Very valuable thoughts on this, it seems as if we agree a lot :o) ...but I could already tell that by your excellent slideshows. Best Helge Brilliant stuff David. Very valuable thoughts on this, it seems as if we agree a lot :o)

…but I could already tell that by your excellent slideshows.

Best
Helge

]]> By: David Avalon http://www.180360720.no/index.php/archive/why-being-first-became-even-more-important/comment-page-1/#comment-1216 David Avalon Wed, 01 Apr 2009 02:47:00 +0000 http://www.180360720.no/?p=1254#comment-1216 Great post. As a long-time digital media planner, I can tell you that going big, being first, and ultimately standing out is far less reliant on making a splash with homepage takeover ad formats, and even rich media. Sure its fun, and sometimes engaging. But can you remember the last 300x250 or 728x90 banner you interacted with, and for how long? When's the last time that most of us have even clicks on a banner and interacted with a micro-site for more than 2 minutes? The scariest thing is that the spaces that marketers need to be in now may not be as scientifically measurable as ad campaigns running in DART or Atlas, but at the end of the day, what really matters is that you are stepping into new territory every now and then. Hopefully, one day brands will be the first in such category. Great post. As a long-time digital media planner, I can tell you that going big, being first, and ultimately standing out is far less reliant on making a splash with homepage takeover ad formats, and even rich media. Sure its fun, and sometimes engaging. But can you remember the last 300×250 or 728×90 banner you interacted with, and for how long? When’s the last time that most of us have even clicks on a banner and interacted with a micro-site for more than 2 minutes?

The scariest thing is that the spaces that marketers need to be in now may not be as scientifically measurable as ad campaigns running in DART or Atlas, but at the end of the day, what really matters is that you are stepping into new territory every now and then. Hopefully, one day brands will be the first in such category.

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