Unfortunately it has taken me some time to put this together, and I do apologize for the delay. But now the deck has been published via slideshare.net.

I would like to state that the goal of the document is not to work as a coherent presentation, but rather using the slideshare format to comprise and present a collection of valuable ideas that I felt was/is relevant in regards to each trend.

I hope you find the presentation useful, and that there are stuff/slides in there that proves to be inspirational.

As always, if there are any questions or comments, please contact me and I will do my best to reply.

Also, find most of the individual slides available under CC license on flickr:
http://www.flickr.com/photos/everythingnewisdangerous

Find the presentation below, or here:

But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform.

Since the Mobile Abilities Map pdf, published two weeks ago, has received a great deal of interest. I thought it would be a good resource to readers if I collected and published my inspiration and ideas to each topic. Hopefully getting some inspirational juice flowing.

- I’ve added links to each resource on slides where this was possible.

I hope people appreciate the presentation, and continue sharing great links on their own blogs (and link back here) or in the comments section on this blog.

I have tried to be a part of some of these discussions online, and have as a result of other peoples shared and collective wisdom published a range of posts, presentations and tweets on the subject.

What I wanted to do before leaving on a short summer vacation was recombine all the best ideas, into ONE Post Digital Marketing 2009 presentation. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year.

View presentation below or here.

Hopefully it will both be interesting and inspiring to some, and the format introduce what Erin McKean defines as Serendipity:

“Finding something you weren’t looking for because finding what you are looking for is so damn difficult.”
- link

Please enjoy, and have a nice summer (winter).

Best Regards
Helge

It’s quite common when trying to understand something that we try to simplify it, searching for consistencies and core principals. The problem is when we apply the find to other stuff as well as a universal principal for everything similar.

Even though universal laws or guidelines might seem like a good idea, it is often the complete opposite of something useful.

Take the Music Industry as an example. These days they are trying to find the ONE law to rule them all, to solve the problem for both universal, international, national or independent artists and bands – but is there ONE undiscovered answer? Or should there be many?

As we become more insightful and smarter regarding a subject, our articulation of it increases which leads us to discover details that we didn’t know existed to begin with. As a subject gets bigger we also find minute differences and details that make what seemed similar quite opposite.

Ignoring the nuances and fragmentation’s inside a subject as we try to make our ideas accessible to other people through graphs and sound bites :o), makes it easier to get understood, but demands the reader to ask more questions. (which is a good thing)

I hope the people reading this blog understand that I’m not trying to find universal answers. I’m exploring a landscape, square inch by square inch. And one answer might be a good solution to one problem, but might not give a full and complete answer to a lot of other stuff, or even be downright terrible.

Malcolm Gladwell inspired me to start thinking of this whole thing as a giant puzzle:

“We are all collecting small pieces of the same puzzle. One day maybe we’ll get so far that it starts making sense.”

It is only in the last 2-4 years something interesting and revolutionary has surfaced through the emergence of social media (the collective exchange of ideas) and digital utilities.

This creates a new currency for marketing online, not replacing traditional advertising / messaging but competing for the same budget and offering a completely different set of returns.

Since posting this presentation two days ago, I’ve added some ideas to it, relating to Time and Direct Relationships.

Apologies for re-posting, but this is the conclusion to my series on the new currency online, with special focus on opportunities for media companies.

- What is value in Everyday Life marketing
- A New Business Model, for content that Grows, Connects and Augments
- The Direct relationship Business

Find the Slideshow below, or here.
(If you have already seen the first version the second one might not cache, there should be a yellow ribbon in the upper left corner if you are watching the updated version).

But online marketing seems to finally be outgrowing the display/message based advertising frame- and mindset. Starting to see an increased focus on deliberate, value adding services, accessibility and social interaction. In this context digital will and should become the most important interface between brands and participants and ergo the willingness to increase investment should hopefully be inevitable.

Digital marketing and advertising, and by that I mean EVERYTHING digital, should be your most expensive endeavor, and the reason is it’s abilities.

This is a short “Only in Digital” abilities list:

In the traditional brand and communication mindset brands have been thought that they are unwanted and intrusive, but this is not true. Brands and products create immense value in peoples lives, with digital they have been given the opportunity to add to this value through meaningful and deliberate action.

This is an invitation to start believing in your brand communications again…

via Yanko and @zacma

“With augmented reality, designers can build games that draw elements from traditional real world games and modern computer games. This is particularly clear in strategy games, where the strengths and limitations of both platforms are complementary.” – Frantz lasorne’s Vimeo Channel

Visit Frants Lasorne’s videos on Vimeo

Augmented Reality Toys (Work in progress) from Frantz Lasorne on Vimeo.

Visit Squidder, or their Squidder vimeo channel.

Here are some of their published golden nuggets:

Facial Recognition meets Twitter

Facial recognition meets Twitter (kind of) from squidder on Vimeo.

Drum Kit

Augmented Reality Drum Kit (demo #2) from squidder on Vimeo.

AR Driving Demo

Augmented Reality Driving Demo, part II (flash + flartoolkit + wii controller) from squidder on Vimeo.

I especially appreciate the opportunities explored in the retail and library environments and how it ads information and experience to existing real world objects.

Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech at TED.

via Steve Cunningham on Twitter.

Razorfish – Emerging experiences
via Digital Design Blog

My two favorites:

Amnesia Razorfish – Staff Directory on Surface from Razorfish – Emerging Experiences on Vimeo.

AT&T Retail Surface Experience from Razorfish – Emerging Experiences on Vimeo.

UPDATE:
Also have a look at this gem, the Surface 2? found via PSFK.

Read more on cnet..

Or watch the video below. (via Playfool) My favorite part is checking out product specs in the store, this type of functionality has unlimited potential.

The best event I attended last year was the Picnic Conference 08′ in Amsterdam. Filled with interesting people and invaluable insights. Now they finally put the presentations from the main hall up on Vimeo, and I recommend most of them :o) – Thanks to Putting People First for “finding them”.

I’ve picked out Itay Talgam’s presentation on Conducting Creativity as my favorite, not necessarily because it contains a lot of relevant technical stuff or hands out project experiences. It doesn’t, Itay’s focuses on putting great conductors into context under the goal of teaching his listeners about creative collaboration.

This ads to the content on this blog, because.. carrying on the theme from some of the previous posts; in order to see solutions we need to understand humans, and the interaction between them.

This would have to go without saying when we’re trying to figure out the drivers and incentives for collaboration, community and participation. And is essential in order to understand what this would mean to your company and the amount of control one protects or releases to the public.

The talk creates a beautiful and valuable perspective, touching on a range of different features related to collaboration and creativity. And… it was the only presentation I can remember that got an almost never ending standing ovation!

Here is a selection of three quotes by Itam, or him quoting others, all found in the presentation:

“It’s not only about personal style, this is a part of it, and I think an interesting part. but it’s about creating a certain set of culture that enables certain modes of collaboration between people”

“Without order nothing can exist, without chaos nothing can grow”

“The worst damage I can do to my organization is to give them a very clear indication. Why? Because that creates a one on one relations between me and the players. Which makes the ignore the ensemble and work directly with me”

Have a look at Picinic’s Vimeopage for more videos from Picnic 08′.

Itay Talgam at PICNIC08: Conducting Creativity from PICNICCrossmediaweek on Vimeo.