Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…
Category:
Planning
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
Is planning merely laying the strategic groundwork for the IDEA, or is it a bit bigger? Personally I think there is more to planning than…
Tom Himpe gives a rich presentation on how to create remarkable products & services. “The one thing all of these domains have in common, is…
In publishing the post about the videos found on the planning begins at 40 web site a couple of days a ago. I focused on…
Video of the talks at the JWT event celebrating 40 years of Planning. Some excellent 16 minute presentations from Jeremy Bullmore, Guy Murphy and Jon…
Two stories on the comparison between faulty research and lampposts . Lifted from an article by Rory Sutherland in the book A Master Class in…
The challenge of every research project is the end bit – when you see if you managed to create value or just waste a lot…
Rama Gheerawo of Royal College of Art did a wonderful presentation on Inclusive design the other day at the European Business Conference 2008 in Oslo,…
Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
What does a planner do? A difficult question with so many variables and nuances to it that it’s almost impossible to answer.. At least we…
There is a commotion online with the internationally planningbloggers, in the lead Herd and Zeus. They are all taking about experiences, more powerful than words,…
Adliterate writes up some thoughts on interactive advertising from a planners perspective. I especially appreciate number 3: “3) The planning on display is often about…
Read the PostAdliterate on interactive advertising from a planners perspective