Viral marketing

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A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

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December 11 /

Viral is the spreading of ideas from hive to hive with the help of “sneezers” . (Seth Godin) Now, this resent research from ChoiceStream (via…

Read the PostIs it Viral?

December 1 /