Our new digital abilities has opened up a whole new kind of marketing. I’ve previously called this both content marketing, situation marketing and even activity based advertising. But have after a rummage through my mac dictionary ended up with the slightly inexplanatory term Context marketing.
Context marketing is two directions of marketing: Collaboration and Utilities, and the convergence of them – which is where all the really juicy stuff happens :o)
I want to try to explain this by adding this slideshow, I find it incredibly difficult to not go into this mumbo jumbo kind of merry go round, so I kept it as short and precise as I could.
To sum it up in one sentence:
- “it’s about earning ownership of the experience where your products are used and brands are shaped.”
Hopefully it it presents some valuable ideas, and inspire some new ones. Please let me know.