This presentation on Deepspace gives an overview on the disappointing status-quo, but an optimistic look at the future of mobile advertising. Its a bit difficult…
Read the PostIs the future of mobile advertising old advertising?
Is the mobile web a laptop or a mobile phone? Things are heating up and getting a tad exiting… I got hit by a thought…
The biggest hurdle to innovation in the mobile space lies with the carriers, to settled down in their old business models to open up an…
As advertisers and marketers we are constantly referencing our targets by their target group distinction. So why is the interaction design community sticking to the…
Read the PostUsers don’t exist in a context, and therefore they don’t exist
OK, we get it. Social media, be nice to others, engage in dialog, all that. But how about some nuance. Is the Social Marketing model…
Is a new ad unit on Facebook a potential resource for valuable knowledge, or an uncanny attempt to increase participation with traditional format ads –…
Clay Shirky on why the fall of the old conservative institution seems to be imminent, and we should start getting better at new models funded…
Picking up two interesting articles from the Social Computing Magazine . Both reference interesting research done by both McKinsey and Gartner proposing that: 1. Companies…
Scott Karp writes a valuable post on how Newsrooms throw away value by not linking to sources on the web. Read post on Publishing 2.0.…
Back in 1991 Stephen King‘s article on Tomorrow’s Research (Admap 1991) defined the challenges for research in under The New Marketing Evolution. He predicted that…
This is just silly, a true testimony to what happens when you rationalize your way directly into unimaginative innovation. Adaptive Path and Mozilla Labs new…
Read the PostAurora, struggling to see how this represents the future
Reading through Paul Feldwicks‘ article “Exploding the message myth” makes me think of how old a lot of the conventions being applied in todays advertising…
JWT put up a whole library of lecture-snippets on Vimeo. Excellent. Nothing Epic, but a lot of small useful takes on interesting topics Patients who…
Who would you want for president? “Triangulating” the tagclouds of Barack Obama, George Bush and Paris Hilton professionals for help with. ED came highest on…
In publishing the post about the videos found on the planning begins at 40 web site a couple of days a ago. I focused on…
wulffmorgenthaler on PR awakening early in the morning?” (The discussion of viagra – spinal cord injury. .
Understanding how the human brain works and reacts, at it’s most basic level, makes it possible to understand other “unexplainable” phenomena’s in the world around…
People adapt really fast, and yesterdays opportunities in the marketplace are todays necessities. The article Researchers help define next-generation social networking on Macworld (via Putting…
Writing a short review of my presentation in Norwegian I decided to use three quotes in order to define The New Marketing Model: Because the…
Does The New Marketing Model require new Target Groups? (Or is it about time anyway that we found better ways to segment our customers when…
about ED. Not one of the main organic risk factors is How to get viagra • Sexual activity is no more stressful to the heart…
The Dataportability Workgroup provides us with the knowledge infrastructure of tomorrows handset controlled world. As I wrote previously in a comment over at Zeus Jones:…
Where lies the barrier to innovation in mobile? I have since attending a mobile conference in February been stunned at the lack of imagination and…
Stephen Phillips expanded the notion of Word-of-Mouth on the WARC Influence Conference a couple of weeks ago . Discussing it as the ubiquitous notion of…
The O.C. just published a 23 point list for brands wishing to attract the youth on Ruby Pseudo Wants a word. I picked out my…
Just found this old gem on youtube . It’s 434 videos of people who have visited and talked to Google employees pubertal age and there…
Video of the talks at the JWT event celebrating 40 years of Planning. Some excellent 16 minute presentations from Jeremy Bullmore, Guy Murphy and Jon…
Two stories on the comparison between faulty research and lampposts . Lifted from an article by Rory Sutherland in the book A Master Class in…
Just because someone has applied color to a web page doesn’t mean that it has been designed. A design is a result of a cognitive…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
In this concept of ubiquitous computing, how should we frame ourselves? Matt of Blackbeltjones and Dopplr, and Tom Coates of Yahoo have posted their presentation…
Read the PostThe future of ubiquitous computing – Polite, Pertinent and Pretty
Commerce should learn from its past mistakes and this time embrace technology – not wait. At the advent of information technology and during the last…
Read the PostPrice isn’t that important, trust is, brand is.
Asi Sharabi over at No Man’s Blog makes a brilliant point today about the requirements of keeping the bloggosphere alive competent veno-occlusive mechanism of the…
I believe social media is a great new opportunity for companies, that we are, as Antony Mayfield puts it, in the midst of a revolution…