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https://clinicavitamed.com.br/a-clinica A strategy is a theory about what the organization assumes the world looks like, which influence it thinks it can have on it leading to…
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https://jemascol.com/preguntas-frecuentes A channel is context-less. It’s thin data. A human being is context rich, they are not only influenced by the situation they are in, but also their…
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Are there any essential principles to a customer-way-of-thinking that even go beyond the customer? I was in a conversation a few weeks back with a…
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How do we know if we are producing value for our customers and why is this important? From a customer experience perspective one way to…
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“The pandemic exposed the lie that was digital transformation,” says Alan Webber, program vice-president, customer experience at IDC (1). As the mid- and/or post-pandemic pressure…
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Today models are everywhere from big Google-sized problems to tiny optimizations like customer journey conversion rate. But models are not mirrors of reality, “models are…
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Learning leads to new insights and new knowledge. It challenges, enriches or makes existing ideas obsolete. Every day the learning team finds how they can…
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Design depends largely on the sum of all constraints — Charles Eames https://youtu.be/3xYi2rd1QCg Design is not to have a beautiful idea and protect it against…
Combining Jobs-to-be-done with experimentation offers an effective way for the team to start learning and seeing the world from the customer perspective. While strategic statements…
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The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles happen every half century or…
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This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. We…
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Companies are prone to unconsciously hold a very limited view of their future . Seeing the world from a technology, market or product perspective creates…
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