The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content and messaging transportation infrastructures (media). It was a carbon copy.
It is only in the last 2-4 years something interesting and revolutionary has surfaced through the emergence of social media (the collective exchange of ideas) and digital utilities.
This creates a new currency for marketing online, not replacing traditional advertising / messaging but competing for the same budget and offering a completely different set of returns.
Apologies for re-posting, but this is the conclusion to my series on the new currency online, with special focus on opportunities for media companies.
- – What is value in Everyday Life marketing
– A New Business Model, for content that Grows, Connects and Augments
– The Direct relationship Business
Find the Slideshow below, or here.
(If you have already seen the first version the second one might not cache, there should be a yellow ribbon in the upper left corner if you are watching the updated version).