The five ideas / suggestions presented are the following:
1. Marketing online has to impact how people feel about the brand. (it’s about ideas, not technology).
2. Build direct relations.
48• Surgical Therapydifficult Difficult Slightly little blue pill.
. Be a conscious and active part of the every day life ecosystem – from at home, and out there, to in store.
. It’s about them, not you – create contextual value.
5. Confusing social media with media
It’s title and content is strongly influenced by the Brand Building in a Recession lecture by Richard Murray at D&AD earlier this year
. A much recommended video.