March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

October 25 /
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This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

June 18 /
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A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 10 /
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October 12 /

What’s the difference between selling based on product features or selling based on ideas? It is leaving the customer on their own to create the…

Read the PostFeatures versus story

September 13 /
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July 23 /

How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…

Read the PostThe power of Ethnography

July 6 /