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Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
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Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
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Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Especially in hard financial times it is important to remind ourselves that marketing is NOT about selling stuff, it’s about giving the participant a reason…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
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Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
What’s the difference between selling based on product features or selling based on ideas? It is leaving the customer on their own to create the…
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Understanding how the human brain works and reacts, at it’s most basic level, makes it possible to understand other “unexplainable” phenomena’s in the world around…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
