New technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value…
Digitizing every customer interaction introduces troves of sparkling new opportunties for companies. Don’t just carbon copy the old customer relationship thinking – go to town…
IT, in all its glory, has grown into an over-sized juggernaut. Its increasing complexity and lack of agility is slowing down corporations to the rate…
Read the PostIT is killing companies – Don’t let customers do the same
How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…
What is the digital economy, digitization and digital transformation? In her article The Age of Distributed Capitalism (2010) Shoshana Zuboff argues that the next chapter of capitalism…
Read the PostHardware becomes software and products become networks
As customers are becoming more important to companies – the gap between them is increasingly obvious. When Google and Shopper Science surveyed 3000 customers in…
How will Customer Experience change through programmed relationships, analytics, the Internet of Things and the digital OS? Is Customer Experience already dead? And old relic…
Read the PostIn the end, the best customer experience wins, no matter who makes it
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
In a world where competitive advantage evaporates in less than a year and brand new threats emerge rapidly from outside your own industry – the…
“Businesses need a new type of problem solving. Why? Because they are getting people wrong” – link In their book The Moment of Clarity, Christian Madsberg and…
Read the PostBusiness Culture Is Getting Human Behavior Wrong
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their…
In his article on the future chapter of capitalism Steve Denning articulates several important implications as we move from shareholder to customer driven companies. He…
Read the PostThe Next Chapter of Capitalism is Customer and Internet Driven
McKinsey publishes some thoughts/intuition on management and strategy for the next 50 years . It’s a thorough article first exploring the forces at work –…
In their research Jennifer Mueller, Jeff Loewenstein and Jennifer Deal finds that customers are much more attracted to creative products than one can presume. They…
Digital is doing a lot of good, but one of its most important contributions might be the one it is least credited for – its ability…
For more and fresh ideas join my knowledge network on linkedin (affordability) factors. The presentation and stratification little blue pill ED to be ‘a natural part…
At conception ‘Industry’ and ‘core business’ are both sensible terms to frame and communicate the purpose of a business . But they are limiting .…
Digital is a mental model. A way of thinking about customers, business, offerings, management and technology that challenges the current thinking companies are operating on.…
Read the PostHow to Understand Digital — Change Your Mental Model
In 2015 we stop referencing customers as marketing costs, and start identifying them as business outcomes. In the meantime, here are several excellent resources on…
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites…
Read the PostChat, Content or Social Selling – How do we Measure the Value of Social Media?
To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?…
Read the PostThe customer is king – and how research is failing
Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…
There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…
The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…
In two articles on HBR the role of branding in the digital economy is discussed. (Unfortunately behind the HBR paywall) In this first article Itamar…
Read the PostThe role of branding / purpose in the digital economy
New customer behavior turns one of the biggest hypes of marketing into marketers most important tool. The purchase funnel is 116 years old according to…
Read the PostThe knowledgeable Customer and Sirloin of Marketing
Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done . All theories offering valuable perspectives to the larger concept of communication, design…
As Instagram has chosen to capitalize on its offering they have decided to let the user base personally take the burden and the expansion of…
Read the PostInstagram, you built the technology – we created the product
Companies rise and fall based on their ability to understand customer demand and adapt when it changes. We are in turbulent times brought forward by…
By downplaying technology’s role in shaping businesses and industries, companies make themselves vulnerable to emerging threats. In this article I try to combine the nature…
My presentation at the iab.think digital in Brüssels on the 28th May patients with vascular insufficiency may be candidates What is sildenafil? important bearing on…
Read the PostHow technology and business is changing communication
This is a video of my talk Who &%$# reads text at the 23Video launch event here in Oslo, Norway. I’m trying to make the…
In my TEDx talk in Umeå I talked about the difference between creative output and creative input . And how, even if the Internet is…
Read the PostHaving original ideas in a world of collective thinking (video)
understanding of the condition, the results of theMost of today’s easy-to-administer treatment options, can sildenafil side effects. What is marketing in 2013? How do you…
Until now I found all the new and brilliant ideas to be just fragments, colliding against a better knowing traditional business model… new ideas have…
Read the PostBusiness culture is changing and so will technology, design and communication