Is your organization seeing the world through the lens of your solutions or the eyes of your customers? The answer significantly affects the organizations language,…
Read the PostSolutions are Finite — Customer Value is Infinite
Category:
Customer Experience
Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design…
Read the PostTraditional Design Thinking vs. Digital Design Thinking
As whopping amounts of new data are giving us an almost unlimited opportunity to understand the world. Are the incumbent tools we use to make…
Read the PostOur imagination is limited by the tools we use to understand the world
Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…
Read the PostIs Customer Centricity A Reflection On Marketing Or Management?
Disruption doesn’t come out of nowhere and suddenly hits you in the gut. There are obvious signals we can recognize that either tell us to…
Companies aren’t disrupted, components in the value chain are. Disruption is either the consequence of new technology, business models or changes in customers demand patterns . Teams need a…
Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos that have…
Read the PostGrow Your Thinking – Eight Important Articles Challenging And Broadening Our Scope
Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
Read the PostThe Customer Gap, Premium Puzzle And Future Of Customer Interactions
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…
Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…
How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…
As customers are becoming more important to companies – the gap between them is increasingly obvious. When Google and Shopper Science surveyed 3000 customers in…
How will Customer Experience change through programmed relationships, analytics, the Internet of Things and the digital OS? Is Customer Experience already dead? And old relic…
Read the PostIn the end, the best customer experience wins, no matter who makes it
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
“Businesses need a new type of problem solving. Why? Because they are getting people wrong” – link In their book The Moment of Clarity, Christian Madsberg and…
Read the PostBusiness Culture Is Getting Human Behavior Wrong