Customer Experience

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Companies aren’t disrupted, components in the value chain are.  Disruption is either the consequence of new technology, business models or changes in customers demand patterns . Teams need a…

Read the PostValue Chain Disruption – Canvas

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When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…

Read the PostThe red or blue pill?

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The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…

Read the PostThe Outcome Economy

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Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…

Read the PostThe Customer Is The Strategy

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How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…

Read the PostThe Customer As A Signal

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