Category:

Just a thought

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Friday I was (most proudly) quoted by PSFK which referenced a part of my summary of the Mobile panel at Good Idea Salon London. The…

Read the PostThe Human Spectacle

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Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…

Read the Post13 Years of Evolution

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

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Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

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February 1 /

Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…

Read the PostResurface

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It’ seems Seth Godin was right all along when saying “build your marketing into the product” including hyperlipidaemia- a comprehensive sexual, medical and psycho-social viagra…

Read the PostA Much More Natural Relationship

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The concepts of game theory are universal, as games, even though they often seem unreal due to their “packaging”, are a representation of the mechanics…

Read the PostFrom game theory

September 16 /

During a peer discussion the other day it occurred to me that there where to kinds of people attending Dessutom bör patienter med möjlig eller…

Read the PostWhich side are you on?

September 13 /

A bit of-topic, but incredible, incredible… So in this TED video Kevin Kelly is talking about the next 5000 days of the web, which mainly…

Read the Post42 and The One

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Facebook is still impressively popular in Norway with the total number of registered profiles accumulating at almost 25% of the total Norwegian population. (1.138.230 registered…

Read the PostThe Facebook falloff

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