Category:

Context

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

January 24 /
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October 15 /

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 14 /

In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…

Read the PostA tool for new-marketing

October 6 /
October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

September 17 /
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August 27 /