Category:

Customer Strategy

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Companies aren’t disrupted, components in the value chain are.  Disruption is either the consequence of new technology, business models or changes in customers demand patterns . Teams need a…

Read the PostValue Chain Disruption – Canvas

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When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…

Read the PostThe red or blue pill?

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The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…

Read the PostThe Outcome Economy

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Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…

Read the PostThe Customer Is The Strategy

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New technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value…

Read the PostBreaking The Rules

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Digitizing every customer interaction introduces troves of sparkling new opportunties for companies. Don’t just carbon copy the old customer relationship thinking – go to town…

Read the PostLoyalty Is The Product

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