This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more.
I have tried to be a part of some of these discussions online, and have as a result of other peoples shared and collective wisdom published a range of posts, presentations and tweets on the subject.
What I wanted to do before leaving on a short summer vacation was recombine all the best ideas, into ONE Post Digital Marketing 2009 presentation. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year.
View presentation below or here.
Hopefully it will both be interesting and inspiring to some, and the format introduce what Erin McKean defines as Serendipity:
- “Finding something you weren’t looking for because finding what you are looking for is so damn difficult.”
Please enjoy, and have a nice summer (winter).