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There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…

Read the PostCustomer Strategy

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The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…

Read the PostTwo thousand and fourteen

February 7 /

The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…

Read the PostThe next 80% (manuscript)

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Don’t wait for niche media to become big enough to employ the mass media mindset to it… I have been referencing a lot the last…

Read the PostBy 2011 do two things

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In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…

Read the PostThe communications pyramid

February 15 /

Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people acquired, global…

Read the PostStuck!

October 12 /

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing . I’ve been part taking in some discussions…

Read the PostMobile Abilities Map

October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

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