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When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

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Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…

Read the PostTechnology

February 7 /

The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…

Read the PostThe next 80% (manuscript)

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It’s always good to have a recommended read at hand. Having this question (recommended reads) asked regularly I’ve updated my list and wanted to present…

Read the PostA good read

October 6 /

In an interesting panel at the Webdagene conference last week, one of the panelists, Erik Hafner Rønjum, wanted a discussion in regards to what “mobile”…

Read the PostWhat is mobile?

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There has been some local frustration regarding the lack of ambitions on the future of mobile marketing. I’ve been part taking in some discussions and…

Read the PostMobile Abilities Map

October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

September 9 /

Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

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As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…

Read the PostChanging the Currency

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In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan. Saying that the most interesting thing…

Read the PostThe Mobile Eco-System

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Dr. Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular methodologies:…

Read the PostPopular methodologies

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