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Summarizing the last one and a half years of thinking and stealing I thought I’d put together the best ideas I’ve presented through my blog…
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Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
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What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
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Why should we trust a media brand more than a “regular” consumer brand? When introducing the idea of media collaborating with brands in creating valuable…
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Technology itself is just a black box and can exist as something uninteresting and unused for years . But it is the articulation of that…
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Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…
The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative…
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Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
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