These Posts are by:

helgetenno

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Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…

Read the PostThe Customer Gap

March 31 /

There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…

Read the PostCustomer Strategy

February 24 /

The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…

Read the PostCustomer Centricity

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By downplaying technology’s role in shaping businesses and industries, companies make themselves vulnerable to emerging threats. In this article I try to combine the nature…

Read the PostDisruption and imagination

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

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In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does…

Read the PostPositioning

November 5 /

We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…

Read the PostDesigning the future

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