Category:

Marketing

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

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Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…

Read the PostWho’s in charge!

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In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…

Read the PostThe communications pyramid

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If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…

Read the PostDesigning identities

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The iPad might be an impressive piece of technical hardware, but it’s just a box. Innovating for boxes, instead of people, will just help us…

Read the PostFor humans not boxes

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In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…

Read the PostUnderstanding variability

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A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people. – Focus…

Read the PostStuck!

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