Fiat has launched one brilliant piece of New Digital concept: Eco:Drive. – With eco:Drive you download a program via the internet to your hard drive,…
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New Digital
The common or “standard” social network of today is a 1st generation collaborative community, what will be next? I’m trying to put my finger on…
What is next generation participation? I will try to put my finger on two trends. 1. Micro solutions Today we see social networks as something…
So, recession is about to hit four times fold, and the advertising industry is starting to sense a drop in temperature . Is there a…
I just found two videos on AdFreak (excellent blog on advertising) which I found quite good at explaining, or putting a humorous twist on, the…
Read the PostExplaining complex concepts through video: Arenas, Real Life and Intimate Technology
A brands ability to collect and utilize data will be one of it’s most powerful abilities in the future. And we are not talking about…
We are living in a world of immersive technology and ubiquitous computing. Where the possibilities only seem limited by our own creativity the aging men,…
Listening to Itay Talgam or watching Ben Zander it is remarkable how universal the thoughts of leadership in conducting are and how applicable these thoughts…
What are the key requirements for any project exploring the possibilities on creative collaboration? Today at the picnic08 Charles Leadbeater did an excellent presentation which…
Reading through the DDB collection of Bernbach quotes I can’t seem to feel that some of this godfather of advertising’s opinions don’t ring with the…
Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…
What’s happening in Digital / Marketing / Advertising . I’m trying to structure the topic and raise some questions. The presentation is a collection of…
Read the PostNew Digital, Seven suggestions to guide marketing in the right direction
As we are moving into New Digital and New Marketing Models it becomes essential to create ideas for arenas, not stories for channels. The Channels,…
Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…
In my last post I wrote about the three dimensions of New Digital. One of the them is Ubiquitous. But how ubiquitous is ubiquitous? According…
Digital is changing, and becoming more than just another channel. I think the landscape is transforming into three dimensions we need to think and care…
Read the PostThree dimensions of NEW digital: Dynamics, Context, Ubiquitous