As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas.
This means both the opportunity to move the marketing from messaging, to content to context. But also to explore the Brand Situation. Where the brand fits into the lives of their participants, and facilitates the situation relevant to the product, in order to create value and become invaluable.
This slideshow is a follow-up to my last one, Three Major Changes In Digital Marketing, and it tries to put these three changes into a bigger, relevant context.
I’ve added some voice-over to this one as well, even though it’s not earth shatteringly brilliant :o) It hopefully ads more value to the experience.
Find it on slideshare.net/helgetenno, or below.