Creativity implies creating new stuff by combining two or more existing ideas . But, ‘creativity’ is a generic term . It is abstract and has…
These Posts are by:
helgetenno
In order to understand the future of news we need to understand that there is more to publishing than content, meaning and images. It’s also…
Read the PostWhen the sharer becomes as important as the content itself
In order to understand the future of news we need to stop focusing the product; the content and the distribution, and start thinking about the…
The third installment of the thought leader compilation Age of Conversation is here. This year 171 authors have contributed their ideas on topics wherein “social”…
In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…
I used to hate these things; thinking that it turned the Internet into a generic reading platform (as opposed to a marketing platform), but now…
If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…
The greatest thing the iPad did was help people imagine what the web should look like. Coolhunting for the iPad. Is the following statement wrong:…
The iPad might be an impressive piece of technical hardware, but it’s just a box . Innovating for boxes, instead of people, will just help…
As a blogger, tweeter, writer and presenter of new ideas and new landscapes I often get accused of saying that things will die – even…
If our future friends are our objects, how would we communicate with them? In his lecture from SXSW Douglas Rushkoff discusses how the population at…
Design for interactive platforms has devolved inside a form of vacuum, and positioned itself outside of every other design discipline. Which is weird, as its…
The way we measure stuff today is tailored to prove the value of what we do today. Which invites us to understand that as we…
Read the PostMake sense of what they learn as fast as they learn it
In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…
This post is the last of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
This post is the second of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
Read the PostDesign and identity part 2: Visual and experiential language
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
In a new video from WIRED, presenting their new magazine/tablet concept, they suggest some solutions to a series of opportunities in digital publishing. Design First…
A new presentation on the role of marketing in the post digital landscape, with a special focus on developing the product relationship into a membership…
Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people acquired, global…
Products have always been important in peoples lives. Most of the stuff we own and talk about is stuff we have purchased. There is a…
Read the PostThe product relationship and the marketing relationship
How do we get new ideas? By hammering down on old insight, trying to figure out a new way of looking at it? Or going…
If marketing is to become a more integrated part of the product experience/context, baked in and/or eventually become more important than the product: “Marketing becomes…
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives. Advertising is known for getting peoples attention and affecting…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
Redscout and PSFK just published a collection of some the of video responses to their Spur series; “designed to provoke and inspire the world of…
Social media is not social media . Facebook is an operating system, not a destination . Digital is not a set of silos, its an…
Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process? By…
Is media in the wrong business? Looking at business model imperatives it seems that it is… In the excellent book Business Model Generation, by Alexander…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
I’ve been spending my last evenings trying to articulate an article on the Mobile abilities map commissioned by Mediacoms Blink magazine. Thought I’d share one…