Category:

Research

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

March 28 /

With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…

Read the PostIdiots or Wizards

March 22 /

In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 11 /
March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

February 20 /

Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…

Read the PostWear Ur World

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 2 /
January 31 /
December 30 /

Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…

Read the PostAwareness Means Nothing

December 20 /

How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…

Read the PostBetter decision making

December 8 /

According to research from Microsoft Advertising and Synovate, young adults are more similar to their grandparents than their parents. And far from as exotic as…

Read the PostNot what you’d excpect

October 14 /
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September 22 /

Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…

Read the PostWe need change

July 28 /
July 24 /

Two stories on the comparison between faulty research and lampposts. Lifted from an article by Rory Sutherland in the book A Master Class in Brand…

Read the PostOn Research and Lampposts

July 23 /

How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers. The first 30 pages are just crammed…

Read the PostThe power of Ethnography

July 7 /
May 7 /

Rama Gheerawo of Royal College of Art did a wonderful presentation on Inclusive design the other day at the European Business Conference 2008 in Oslo,…

Read the PostEmpathtetic research

May 5 /

UniversallMccann has just released the new Wave.3 international survey on the state of the social media. (participatory activities) Even though the report doesn’t include Norway…

Read the PostSocial Media report

April 27 /
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February 25 /

One of the more interesting and all-surrounding researches concerning memans (self-centered humans) habits on the Internet and how to advertise to them. From Microsoft Digital…

Read the PostContext Matters

February 25 /
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December 4 /

An article in Aftenposten (print edition) summarizes a very interesting Norwegian survey concerning how below 30-year olds use The Facebook. Classmates and childhood friends top…

Read the PostThe Norwegian facebookers

December 2 /

Another thorough briefing from Trendwatching sums up 8 trends for 2008. Althouh I just want to recommend going over to their site and reading it,…

Read the PostConsumer trends of 2008