Category:

Brand

January 24 /
January 11 /

A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms. It’s sometimes more about…

Read the PostPeople Don’t Transfer

January 5 /

I’ve decided to Join Mark Earls’ action against using the term b*** this coming month. Different reasons for it I guess, mine is, as I…

Read the PostNo B**** in January

January 5 /

The Sales Department at The Economist publishes an impressive argument for investing energy, resources and strategy in marketing through the recession. Maybe the most comprehensive…

Read the PostThe Economist on the Recession

December 30 /

Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…

Read the PostAwareness Means Nothing

December 29 /

There is a difference between Ideas and Ad Ideas. Brands need big ideas and this isn’t usually the latter of the two. Robert Campbell over…

Read the PostBig Ideas and Ad Ideas

December 23 /
December 17 /
December 10 /

People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…

Read the PostThey care sometimes

December 7 /

There is every opportunity to learn more about your brand than you ever have done before – through the voices of your customers and participants…

Read the PostEnjoy it

December 7 /
November 27 /

I just finished Malcom Gladwells’ newest book Outliers. In the book Gladwell proposes that successful individuals owe their result to a series of fortunate incidents.…

Read the PostAre Brands Outliers?

November 25 /

Marketing is all about value, and messaging is only one part of this. Another part is services, and yet another the branded utilities (and so…

Read the PostIdeas of culture

November 19 /

This video on The Millenial Makeover (found via Fallon Planning) not only contains some great thoughts. But also, at about 5:20 states that Obama not…

Read the PostValue and Communication

November 15 /
November 6 /
November 4 /

Two articles published the last week both reference research by Gary Small claiming that the old “truth”; that the brain doesn’t change (just because we…

Read the PostThe Brain Change

November 2 /
September 13 /
August 28 /

A brand is the totality of the impressions created in the interface between brand and consumer. Or more correctly put, the impressions created in the…

Read the PostThe sum of it’s parts

July 9 /
May 13 /

Emotions are the unconscious non-rational effect of values and meaning on our ability to create preference and take action. Let me try to explain two…

Read the PostHow emotions work

April 17 /
February 24 /

Held a lecture a couple of weeks ago concerning the possibilities which exists if we turn the tools we use inside companies and organizations today…

Read the PostRich Web Appliance

February 24 /
December 26 /