Category:

Brand

March 17 /
February 24 /

What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

March 9 /
February 27 /
February 17 /
November 17 /
October 11 /
October 7 /
August 8 /
July 21 /
July 19 /
June 27 /
June 8 /
May 9 /

In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…

Read the PostThe communications pyramid

April 19 /

If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…

Read the PostDesigning identities

April 6 /
March 28 /

In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…

Read the PostUnderstanding variability

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

February 17 /
February 15 /

Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people. – Focus…

Read the PostStuck!

February 9 /
January 19 /
January 17 /
November 24 /
November 15 /
October 25 /
October 15 /

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 12 /

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing. I’ve been part taking in some discussions and…

Read the PostMobile Abilities Map

September 17 /
September 9 /

Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

September 7 /
August 28 /
August 20 /
August 10 /

If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply