Category:

Business

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When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space. Forcing out new…

Read the PostThe red or blue pill?

April 22 /

The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…

Read the PostThe Outcome Economy

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

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In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…

Read the PostUnderstanding variability

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

August 10 /

If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply

July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

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