Category:

Business

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When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space. Forcing out new…

Read the PostThe red or blue pill?

April 22 /

The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…

Read the PostThe Outcome Economy

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

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In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…

Read the PostUnderstanding variability

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

August 10 /

If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply