Let me go out on a limb here. (Thanks to Niko Herzeg for asking some great question on my last post “Making marketing invisible” this…
Read the PostValuable, transformable, multiplied and spreadable
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Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
What are the key components of an ideal brand in a post-digital age? (The following is an answer to a question from Priyanka Kanse /…
Read the PostThere are no ideal brands, just brilliant strategies
The Every Day Life / Post Digital culture is presenting us with new marketing concepts and opportunities. Changing our focus from creating customers through products,…
Read the PostWe have become value providers, not product providers.
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
Read the PostContext is not a constant / The Post Digital Potential
Products are just stuff, and represent nothing of value on their own erectile buy viagra online treatments that have been thoroughly tested in. . It…
Since it’s not about technology, but about humans, we should pay more attention to the following statement: The unique effects of digital marketing is not…
If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience
As we come up with new ideas and concepts for how companies and organizations should market themselves and connect with their consumers it’s important to…
Segmenting target groups by demographics replicates the traditional mindset that customers could be interested in our brand and our products ALL the time . This…
Read the PostDemographics presupposes people are listening ALL the time.
The need for companies and marketers to “be first” isn’t diminishing with new technology, quite the opposite, it is becoming even more crucial Erectile dysfunction…
Advertising is EXPANDING, from messaging to creating deliberate value . What does this mean? This is an explanation I’ve written in order to explain one…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
This has been around a bit, but I thought I’d just joing the choir and share my appreciation for some of Bruce Nussbaum’s thoughts in…
As participants’ worlds fragment across a range of platforms, arenas, channels and screens, brands are met with the opportunity to build behind a bigger idea.…
People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…
OK, we get it. Social media, be nice to others, engage in dialog, all that. But how about some nuance. Is the Social Marketing model…
Commerce should learn from its past mistakes and this time embrace technology – not wait. At the advent of information technology and during the last…
Read the PostPrice isn’t that important, trust is, brand is.
“When they use their mobile phones to go online, Americans flock to different sites than when they surf from their computers.” – Businessweek This shouldn’t…
As: – Participants are getting more and more annoyed by interruption. – And better and better at avoiding it. (link) – Technology is presenting a…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
Read the PostThe brain is not lazy it’s a survival mechanism.
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