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Products are just stuff, and represent nothing of value on their own erectile buy viagra online treatments that have been thoroughly tested in. . It…

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As we come up with new ideas and concepts for how companies and organizations should market themselves and connect with their consumers it’s important to…

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April 18 /
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Advertising is EXPANDING, from messaging to creating deliberate value . What does this mean? This is an explanation I’ve written in order to explain one…

Read the PostAdvertising is expanding

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

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February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 3 /

Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

January 9 /

This has been around a bit, but I thought I’d just joing the choir and share my appreciation for some of Bruce Nussbaum’s thoughts in…

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December 26 /

As participants’ worlds fragment across a range of platforms, arenas, channels and screens, brands are met with the opportunity to build behind a bigger idea.…

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December 10 /

People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…

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