A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
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Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
Just as Michael Rosenblum finishes of his 90 seconds on the futures of news being participants producing and filtering video (via Punk Planning).. Moveon.org launches…
Another thorough briefing from Trendwatching sums up 8 trends for 2008 associated with significantly less efficacy than directinability, for at least 3 months duration, to…
Stop trying to bludgeon your customers to death with unmotiated text and imagery. The time for richer experiences on the net is finally here, and…