Category:

Social networking

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

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In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 10 /
March 9 /

If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…

Read the PostServe Communities, Serve People

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

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February 26 /

If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…

Read the PostShareability

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We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

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December 26 /

George Oates shares of her experience from working with Flickr.com since it’s launch. (via CommunityGuy) “People don’t like being told what to do. We like…

Read the PostCollaborative Wisdom

November 14 /

Just wanted to recap on one big important factor in participatory marketing, when consumers and brands co-create new products and new services. And that is…

Read the PostAnticipating it

October 20 /
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One of Cory Doctrow’s quotes resurfaced the other day: “Content isn’t king, conversation is. Content is just something to talk about” Now discussion regarding social…

Read the PostIt’s not the content…