Category:

Content Marketing

September 24 /

What are the key requirements for any project exploring the possibilities on creative collaboration? Today at the picnic08 Charles Leadbeater did an excellent presentation which…

Read the PostFive rules of collaboration

September 22 /

Reading through the DDB collection of Bernbach quotes I can’t seem to feel that some of this godfather of advertising’s opinions don’t ring with the…

Read the PostAre we outgrowing Bernbach?

September 22 /

Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…

Read the PostWe need change

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Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…

Read the PostThe Brand Molecule Concept

September 14 /

In my last post I wrote about the three dimensions of New Digital. One of the them is Ubiquitous. But how ubiquitous is ubiquitous? According…

Read the PostVery ubiquitous

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August 28 /

A brand is the totality of the impressions created in the interface between brand and consumer. Or more correctly put, the impressions created in the…

Read the PostThe sum of it’s parts

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How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers Sammanfattning och slutsats om preklinisk farmakologi och…

Read the PostThe power of Ethnography

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