What are the key requirements for any project exploring the possibilities on creative collaboration? Today at the picnic08 Charles Leadbeater did an excellent presentation which…
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Content Marketing
Reading through the DDB collection of Bernbach quotes I can’t seem to feel that some of this godfather of advertising’s opinions don’t ring with the…
Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…
What’s happening in Digital / Marketing / Advertising . I’m trying to structure the topic and raise some questions. The presentation is a collection of…
Read the PostNew Digital, Seven suggestions to guide marketing in the right direction
As we are moving into New Digital and New Marketing Models it becomes essential to create ideas for arenas, not stories for channels. The Channels,…
Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…
In my last post I wrote about the three dimensions of New Digital. One of the them is Ubiquitous. But how ubiquitous is ubiquitous? According…
Many major players in the digital front-end universe are concentrating on the possibilities outside the browser, with applications for activities economic position and educational attainment.…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
A much recommended talk by Peter Hirshberg on TV and the Web . From the TED.com website: In this absorbing look at emerging media and…
What is the difference between old ad new advertising . It’s a long explanation, but it’s summed up in a sentence at the end :o)…
Read the PostThe difference between old and new advertising – in one sentence…
A brand is the totality of the impressions created in the interface between brand and consumer used to support the diagnosis of erectile dysfunction.professionals for…
A post over at Faris Blog included a video (found below) where prominent personalities seem to discuss the importance of technology over/and/or storytelling. I left…
As advertisers and marketers we are constantly referencing our targets by their target group distinction. So why is the interaction design community sticking to the…
Read the PostUsers don’t exist in a context, and therefore they don’t exist
OK, we get it. Social media, be nice to others, engage in dialog, all that. But how about some nuance. Is the Social Marketing model…
Back in 1991 Stephen King‘s article on Tomorrow’s Research (Admap 1991) defined the challenges for research in under The New Marketing Evolution. He predicted that…
Writing a short review of my presentation in Norwegian I decided to use three quotes in order to define The New Marketing Model: Because the…
Does The New Marketing Model require new Target Groups? (Or is it about time anyway that we found better ways to segment our customers when…
The Dataportability Workgroup provides us with the knowledge infrastructure of tomorrows handset controlled world. As I wrote previously in a comment over at Zeus Jones:…
Stephen Phillips expanded the notion of Word-of-Mouth on the WARC Influence Conference a couple of weeks ago . Discussing it as the ubiquitous notion of…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
In this concept of ubiquitous computing, how should we frame ourselves? Matt of Blackbeltjones and Dopplr, and Tom Coates of Yahoo have posted their presentation…
Read the PostThe future of ubiquitous computing – Polite, Pertinent and Pretty
Commerce should learn from its past mistakes and this time embrace technology – not wait. At the advent of information technology and during the last…
Read the PostPrice isn’t that important, trust is, brand is.
I believe social media is a great new opportunity for companies, that we are, as Antony Mayfield puts it, in the midst of a revolution…
The interest for mobile marketing is growing, which is very good sildenafil usage but the specific relationship to the drug issexual activity? If not, priority…
Read the PostThe (mis)use of mobile as advertising plattform
The W+K Tokyo Blog publishes an excellent short video via Vimeo showing Yoshi demonstrating the Digital Keitai Wallet. Osaifu Keitai from uzakihsoy on Vimeo. This…
Read the PostKeitai Digital Wallet – the conscious and then the unconscious
Talking to others about your product can be the greatest form of influencer there is, (in some categories) . As an example take mobile phones,…
A bit old, but these two videos make a really nice tabloid – easy to win a discussion with – point out of the weakness…
Read the PostConsumer insight for inspiration, not validation
Jeroen Matser did a nice round-up of what Tribal DDB calls “Colliding Worlds” at the Cannes festival. “Colliding Worlds” is a sequel to the presentation…
If the purchase process isn’t linear, what is it then? Mark Earls, Alex Bentley and Stephen Phillips all talked about the concept of Snakes and…
The future is a widget interfaced, activity centered world connecting customers to brands and each other through utilities stitched together and utilizing each others knowledge…
Read the PostWidget stitching makes for artificial anticipation
Old news by now, but Uniqlock taking the Titanium Grand Prix at Cannes for their blog Widget Uniqlock always or viagra – Coronary Artery Disease,…
One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research . But the other way around, according to Sunderland…
Read the PostProduction of experiences key driver for emotional research in business
Jason Gonsalves, Head of Engagement at BBH, presents an enormous amount of information related to “The new communication landscape” . You might have heard a…
Technology and media channels never die, but change from being new, “everywhere” and used for “everything” to being recognized for its abilities, advantages and disadvantages…
Read the PostTechnology and media channels don’t die, they find a role