Category:

advertising

December 19 /

How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…

Read the PostBetter decision making

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May 18 /

An interview with David Ariely seems to extend the notion that the brain is a “filling in the gaps”-machine. Constructing narratives and realities based on…

Read the PostFilling in the gaps

May 13 /

Emotions are the unconscious non-rational effect of values and meaning on our ability to create preference and take action. Let me try to explain two…

Read the PostHow emotions work

May 5 /
April 22 /

Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…

Read the PostTrends in Interactive Media

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March 2 /

After reading an article on George Lois and the first Xerox TV-advertisement I have been predisposed for som curiosity concerning this ad legend. Adweek does…

Read the PostGood Karma Creative