Category:

New Digital

August 10 /

If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply

August 5 /
August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 31 /
July 28 /

In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…

Read the PostPerspectives on Content

July 28 /
July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

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June 15 /

As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…

Read the PostChanging the Currency

June 11 /
June 10 /

Products are just stuff, and represent nothing of value on their own. It is first when they are introduced to a situation (or context) of…

Read the PostProducts are Worthless

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May 3 /

In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan. Saying that the most interesting thing…

Read the PostThe Mobile Eco-System

May 2 /
April 26 /

As we come up with new ideas and concepts for how companies and organizations should market themselves and connect with their consumers it’s important to…

Read the PostExpanding our toolbox

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