Category:

Branded Utility

June 21 /
June 4 /
April 22 /
February 24 /

What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

June 8 /
March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

January 17 /
November 24 /
November 15 /
October 25 /
October 15 /

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 6 /
October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

September 17 /
September 13 /
September 9 /

Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

September 7 /
August 27 /
August 12 /
August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

July 2 /
June 24 /
June 18 /
June 18 /
June 17 /
May 28 /
May 27 /
May 19 /
May 9 /
May 7 /
May 7 /
May 3 /

In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan. Saying that the most interesting thing…

Read the PostThe Mobile Eco-System