Category:

Social Graph

June 8 /
March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

January 24 /
January 21 /

Social media is not social media. Facebook is an operating system, not a destination. Digital is not a set of silos, its an eco-system of…

Read the PostSocial media silo

January 17 /
November 15 /
October 25 /
August 28 /
August 25 /
August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

June 22 /
June 18 /
June 18 /
June 17 /
March 30 /
March 28 /
March 22 /

In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 11 /
March 10 /

If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…

Read the PostServe Communities, Serve People

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

March 1 /
February 27 /

If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…

Read the PostShareability

February 26 /
February 23 /
February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 6 /
February 2 /
February 1 /
January 31 /
January 8 /