This is all piss. Trendwatching sent me an e-mail today with this text in it: Dear helge, We hope you enjoyed the very special trend…
There is a difference between being innovative and just taking an already exisiting standard one step further along the same axis. Marty Neumeier is all…
Malcolm Gladwell does another epic talk, this time on Genius at The New Yorker 2012 Conference. (I am heavily predisposed to liking Malcolms speeches: TED,…
Read the PostMalcolm Gladwell on Genius, innovation and the faults of risk-management
Traditionally the process of marketing/advertising has been a linear one; from identifying a need and all the way too purchase. But how linear is the…
Read the PostIn marketing and advertising.. how relevant is linear?
We have for a long time put of the 60+ as an interesting target group for internet activity as their emergence onto the online scene…
Some researchers at Phillips have been at it trying to figure out how to better present (higher accuracy) relevant ads to searchers who search for…
Read the PostFinding the correct ad for “fluorocarbon wet snow”
There is a commotion online with the internationally planningbloggers, in the lead Herd and Zeus. They are all taking about experiences, more powerful than words,…
TechCrunch writes it up on the brand new advertising from Ask.com showing an integrated fullservice searchapplication inside the browser. Which means: – Where Google has…
Adliterate writes up some thoughts on interactive advertising from a planners perspective. I especially appreciate number 3: “3) The planning on display is often about…
Read the PostAdliterate on interactive advertising from a planners perspective
In accordance with me getting a new job at Screenplay as a Digital Planner / Strategic Director I found this poster at EuroIA extremely soothing…
Chris Anderson finally pull’s something more out of his Long Tail Theory (which frankly is only article-thick). In this presentation from PopTech! (I recommend an…
Google and Google Earth’s own Lat Long Blog informs of the possibility to find Geotagged videos from YouTube on thei tagged loacation inside Google Earth.…
Read the PostYoyTube videos layer in Google Earth – endless possibilities?