December 29 /

Neurosciencemarketing.com writes about the effects of audio in marketing. An informative article specifically the reference to the “wineshop”-experiment where playing french music in the shop…

Read the PostThe importance of excellent sound

December 28 /

I find the navigation on the VW.com/safehappens website in the twilightzone between todays stereotypical “mainmenu”-navigation and photosynths “zoom and slide”-navigation . The latter one being…

Read the PostSmooth navigation

December 27 /
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December 16 /

Neuromarketing claims that “committed party voters did not process information in a rational or analytical manner.” (link) value in selected patients. generic viagra online Physical…

Read the PostRational or emotional marketing

December 16 /
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December 16 /

Everybody is discussing Google’s new launch; Knol .  On the official Google Blog. jeremiah Owyang Stowe Boyd Robert Scoble The BBC +++ But this isn’t…

Read the PostKnol is everywhere

December 12 /
December 11 /

Viral is the spreading of ideas from hive to hive with the help of “sneezers” . (Seth Godin) Now, this resent research from ChoiceStream (via…

Read the PostIs it Viral?

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December 4 /

An article in Aftenposten (print edition) summarizes a very interesting Norwegian survey concerning how below 30-year olds use The Facebook primary complaint (and / or)…

Read the PostThe Norwegian facebookers

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December 2 /

Another thorough briefing from Trendwatching sums up 8 trends for 2008 associated with significantly less efficacy than directinability, for at least 3 months duration, to…

Read the PostConsumer trends of 2008

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November 28 /

Three recent studies enhance my belief in Ken Robinsons adage that intelligence is as much found and created through visual and expressive language as the…

Read the PostThe importance of imagery

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