https://ukesters.com/music/aloha-friday If marketing is to become a more integrated part of the product experience/context, baked in and/or eventually become more important than the product: “Marketing becomes…
https://bisousmagazine.com/tom-ford Read the PostMarketing and business model thinking
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
https://eliteelectrics.net/electrical-installation Read the PostThe physical augmentation of digital services
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
https://www.containerkingsthailand.com/company Read the PostExpanded version of Seven actionable marketing trends
Klonopin For Sale Online My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…
There has been some local frustration regarding the lack of ambitions on the future of mobile marketing . I’ve been part taking in some discussions…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
Let me go out on a limb here. (Thanks to Niko Herzeg for asking some great question on my last post “Making marketing invisible” this…
Read the PostValuable, transformable, multiplied and spreadable
I’ve been invited to do a five minute presentation on Context at Paris 2.0 this Tuesday . Working my way through the script I decided…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
Malcolm Gladwell can be quoted saying, “When you take the unconscious seriously you undermine virtually all quantitative market research and its focus.” In a similar…
Read the PostMeasuring the quality of a visitor rather then quantity
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…
What are the key components of an ideal brand in a post-digital age? (The following is an answer to a question from Priyanka Kanse /…
Read the PostThere are no ideal brands, just brilliant strategies
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
Inspired by a question posed by @gabyrosario on Twitter I found myself thinking that if social media is not about individuals, users or consumer, but…
Attending a presentation on Bing before the summer, I was quite pleased with the abilities and ideas put into this project set aside the fact…
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
Storytelling is packaging, a vehicle designed around an idea in order to increase its effectiveness in communication. According to Al Ries, advertising is storytelling: “Without…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
The Every Day Life / Post Digital culture is presenting us with new marketing concepts and opportunities. Changing our focus from creating customers through products,…
Read the PostWe have become value providers, not product providers.
