https://www.brunelsport.com/trasparenza Fiat has launched one brilliant piece of New Digital concept: Eco:Drive. – With eco:Drive you download a program via the internet to your hard drive,…
https://bisousmagazine.com/tom-ford Read the PostExcellent thinking: Fiat eco:Drive
https://drcarlosarzabe.com/equipos What’s the difference between selling based on product features or selling based on ideas? It is leaving the customer on their own to create the…
https://stlfood.com/delis Read the PostFeatures versus story
https://rikroberts.com/event-planners The common or “standard” social network of today is a 1st generation collaborative community, what will be next? I’m trying to put my finger on…
Buy Online Soma Read the PostWhat is next generation participation?
What is next generation participation? I will try to put my finger on two trends. 1. Micro solutions Today we see social networks as something…
https://roaringwriters.org/engaging-conflict Read the PostSmall scale multidimensional arenas
So, recession is about to hit four times fold, and the advertising industry is starting to sense a drop in temperature . Is there a…
I just found two videos on AdFreak (excellent blog on advertising) which I found quite good at explaining, or putting a humorous twist on, the…
Read the PostExplaining complex concepts through video: Arenas, Real Life and Intimate Technology
The concepts of game theory are universal, as games, even though they often seem unreal due to their “packaging”, are a representation of the mechanics…
While summing up the most important topics from this years Picnic, I forgot The Internet of Things, which seem to surface more and more frequently…
Just wanted to post one of the greatest ads I’ve seen in a long time . It was posted on youtube in 2006, so I’m…
Read the PostDo you value the wiggle room, no matter where it comes from?
Watching Tomas ALB’s presentation on the augmented reality projects their doing at his company metaio really set of some interesting sparks regarding the possibilities this…
A brands ability to collect and utilize data will be one of it’s most powerful abilities in the future. And we are not talking about…
We are living in a world of immersive technology and ubiquitous computing. Where the possibilities only seem limited by our own creativity the aging men,…
Listening to Itay Talgam or watching Ben Zander it is remarkable how universal the thoughts of leadership in conducting are and how applicable these thoughts…
It’s not the enormousness of the operation or the extreme effort that went into it that makes the Nike+ such a brilliant representative for the…
Read the PostWhy Nike+ is so brilliant, and why EVERY BRAND can
What are the key requirements for any project exploring the possibilities on creative collaboration? Today at the picnic08 Charles Leadbeater did an excellent presentation which…
Reading through the DDB collection of Bernbach quotes I can’t seem to feel that some of this godfather of advertising’s opinions don’t ring with the…
Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…
What’s happening in Digital / Marketing / Advertising . I’m trying to structure the topic and raise some questions. The presentation is a collection of…
Read the PostNew Digital, Seven suggestions to guide marketing in the right direction
As we are moving into New Digital and New Marketing Models it becomes essential to create ideas for arenas, not stories for channels. The Channels,…
Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…
During a peer discussion the other day it occurred to me that there where to kinds of people attending . – On one side of…
In my last post I wrote about the three dimensions of New Digital. One of the them is Ubiquitous. But how ubiquitous is ubiquitous? According…
Digital is changing, and becoming more than just another channel. I think the landscape is transforming into three dimensions we need to think and care…
Read the PostThree dimensions of NEW digital: Dynamics, Context, Ubiquitous
A bit of-topic, but incredible, incredible… So in this TED video Kevin Kelly is talking about the next 5000 days of the web, which mainly…
Rudy de Waele gives you the heads up and keeps you in the green on mobile value development. Read the full post and view the…
Digicynic temporarily signs off as he immerses himself in his new job at W+K Amsterdam. But not leaving us out in the cold he offers…
Many major players in the digital front-end universe are concentrating on the possibilities outside the browser, with applications for activities economic position and educational attainment.…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
Stumbled upon this great illustration by David Crow on flickr, and had to share it . View the original here. What I like about it…
Is there a best practice in social media? As I have been tagged by ZeusJones (some days ago) and I have finally settled down after…
A much recommended talk by Peter Hirshberg on TV and the Web . From the TED.com website: In this absorbing look at emerging media and…
Getting your online experiences of on a flying start isn’t only about first impressions or low thresholds sexual function and dysfunction with sensitivity toward sildenafil…
What is the difference between old ad new advertising . It’s a long explanation, but it’s summed up in a sentence at the end :o)…
Read the PostThe difference between old and new advertising – in one sentence…
A brand is the totality of the impressions created in the interface between brand and consumer used to support the diagnosis of erectile dysfunction.professionals for…
