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A goldmine is out there today if your into Jan Chipcases’ research and publications . The beauty lies in the richness and perspective all the…
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In order for an application to be successful it has to be be Usable, Useful and Desirable (Forrester). But this has far from been the…
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Two main traits of the human brain work together when creating brand preference: Energy conservancy and emotions. Where as the brains need to create preference…
Today I’ve experienced two stereotypical mistakes from a retailer trying to build a strategy for their new webpage: Writing the whole strategy from a “We…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
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Autist Amanda Baggs talks about the limits of our languge and preconceived ideas towards autism . And presents her world beautifully to us through this…
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Some advertisers find the need to replicate the real world, but mirroring our daily life can be a most boring story. Advertising is often about…
One of the most important aspects of any web-activity is to get visitors over the initial threshold, this can be the solutions first ten seconds…
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Chris Anderson invests all his energy at the moment on his new book/thesis: “What happens in an economy when bandwidth, storage and processing becomes free?”…
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Google undeservably gets a lot of positive attention for being innovative and “the future” while Microsoft struggles with a stereotypic grand-old-man-image . Now, adding to…
One of the more interesting and all-surrounding researches concerning memans (self-centered humans) habits on the Internet and how to advertise to them. From Microsoft Digital…
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Held a lecture a couple of weeks ago concerning the possibilities which exists if we turn the tools we use inside companies and organizations today…
