“When they use their mobile phones to go online, Americans flock to different sites than when they surf from their computers.” – Businessweek This shouldn’t…
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https://sbmg.org/our-community As: – Participants are getting more and more annoyed by interruption. – And better and better at avoiding it. (link) – Technology is presenting a…
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Reggie Watts PopTech performance gives a perfect example into how much information gets conveyed through non-verbal information (by that I mean not using words or…
A common “mistake” when using statistics is to reference the parts of the site which reflects the effectfulness of the mechanics, not the marketing or…
Most interaction design decision will in one way affect more than the scope of the operation the designer is trying to fix. Therefore, under the…
Read the PostMost interaction design decisions are cost/benefit decision.
Marek Pawlowski posted a couple of months ago on m-trends.org a question regarding that handsets are no longer just for the hand . Now, one…
PresentationZen presents a video with Edward DeBono talking about creative thinking. I especially like two things: 1 included in the top four perceived causes of…
Read the PostCreative thinking through less certainty and more provocation
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Detoxing my head this sunday morning with a film with Lawrence Weiner. Beautiful lack of contraindications and cost. The disadvantages of little blue pill expectations,…
An interview with David Ariely seems to extend the notion that the brain is a “filling in the gaps”-machine . Constructing narratives and realities based…
Bil Moggridge, holding a keynote at the danish CIID conference Service Design Symposium emphasizes that: ”But when you put all these things together, with elements…
Emotions are the unconscious non-rational effect of values and meaning on our ability to create preference and take action. Let me try to explain two…
John A. Deighton and Leora Kornfeld puts marketing activities on a x/y two dimensional graph visualizing “Information towards Meaning” and “Access towards Identity.” Is this…
Read the PostCreating brand loyalty through meaning and identity
Iain Tait posted a picture and a link from the Core 77 blog regarding a slide saying “10 things Google found to be true” .…
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Widgets are important as a part of a very rich quilt of technologies, theories and ambitions that make up the structure and functionality of “Experience…
“Content” is the new buzzword (again), but what does it mean this time and is it a brand new take on marketing that industry and…
Rama Gheerawo of Royal College of Art did a wonderful presentation on Inclusive design the other day at the European Business Conference 2008 in Oslo,…
What are the two main ingredients of Content/experience Marketing.. Activity: acquiring insight into the consumers needs, aspirations and motivations in order to design activities that…
Read the PostContent Marketing through Activity Centered Design
AdPunch claims that a new product from PIXTA will be the next revolution of online advertising, but is proper visual search a landscape never to…
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Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
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I am spending the day at the Europen Business Conference in Oslo, where the talk is about inclusive design and the advantages it brings to…
Facebook is still impressively popular in Norway with the total number of registered profiles accumulating at almost 25% of the total Norwegian population. (1.138.230 registered…
As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…
How useful are demographics, if the most they do is put a tag on a set of actionable drivers? (I’m sure this is an age…
In one more of his excellent posts concerning the content of the Internet, the publishing industry and the influx of enormous amounts of information due…
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Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
People visiting your site come there in effect of an activity . They have a goal and the web page is a tool in order…
It can be quite easy to define your target audience into segments based on demographics, especially when there is a strong difference between demographic groups…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
In the aftermath of the much debated article “Can the cell phone help end global poverty” in The New York Times this resurfaces: Jan Chipcase…
Bill Moggridge serves up a solid and thorough, but slow and modest presentation on interaction design . Spending almost 45 minutes to reach his 4…
