Category:

advertising

June 18 /
June 17 /
May 19 /
May 7 /
April 3 /
March 30 /
March 28 /
March 28 /

With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…

Read the PostIdiots or Wizards

March 22 /

In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 19 /

Advertising is EXPANDING, from messaging to creating deliberate value. What does this mean? This is an explanation I’ve written in order to explain one of…

Read the PostAdvertising is expanding

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 9 /

If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…

Read the PostServe Communities, Serve People

March 8 /

In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…

Read the PostEmerging Experiences

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

March 4 /
March 1 /
February 28 /

Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…

Read the PostEnable Theft

February 26 /

If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…

Read the PostShareability

February 24 /

Amanda Mooney has produced and published this brilliant piece: A walk through the thoughts expressed by youths regarding engaging with, and the behavior of, companies.…

Read the PostIt’s a Matter of Identity

February 23 /
February 18 /
February 15 /

Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…

Read the Post13 Years of Evolution

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 5 /
February 4 /
February 4 /
February 3 /

Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

February 2 /
February 1 /

Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…

Read the PostResurface

February 1 /
January 31 /
January 25 /
January 24 /

Creating arenas for brands to connect to participants will create the biggest opportunities for media in the years to come according to Jaap Favier at…

Read the PostAccessible All the Time

January 24 /